Liu Wen and her mentor Joseph Carle, who discovered her when she was a fitting model at Marie Claire China.

Carle started his career in Paris in the late Eighties, polishing his credentials by working with Avenue Magazine, Madame Figaro and Vogue Hommes. He then worked for Elle France for almost a decade and stayed at DS Magazine briefly before moving to China in 2005 to spearhead the launch of Marie Claire China.

It was a time when fashion publications in the market began to look up to their international peers by adopting a more global point of view, as luxury spending soared in China.

Dan Cui, former fashion director of GQ China, who started his career under Carle at Marie Claire China, remembered how Carle raised the magazine’s standards.

“Joseph brought professionalism to China. Before he arrived, the sample room was the closet for cleaning tools, and there was no such thing as a fitting. He set the rules to have mandatory fittings three days before the shoot, and he taught me that being beautiful is not enough for an editorial, it needs to convey ideas,” Cui said.

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